Hello! I’m Alyssa (a-lee-sa). I love to write content that makes an impact. As a freelance journalist and marketer, I specialise in long form content and copywriting, with strong skills in social media and content marketing. From women’s businesses and travel, to retail, lifestyle and higher education, plus recruitment, design and wellness, my work spans industries and I work with clients of all sizes.

Currently, I am the Senior Communications Manager for the global Rider fleet at Deliveroo, a global online food tech company, with £6.9 billion gross transaction value. At Deliveroo, I have defined strategy and managed global communications campaigns impacting a global rider fleet of more than 180,000 riders across 10 markets, enabling more than 300 million orders to 8 million monthly active customers. I also won the Golden Wings Award (‘Not all heroes wear crêpes category) in 2024 for my contributions towards gender equity, learning and development for the business.

Previously, I have worked as the Head of Content Strategy, promoted from Social Media Marketing Manager at QS Quacquarelli Symonds, the world’s largest international higher education network, connecting universities, business schools and students, and publisher of the QS World University Rankings®.

I earned my Master’s degree in International Journalism from City, University of London, with a post-graduate background in Islamic Studies. Prior to joining QS, I worked as a digital marketer for start-ups and scale-ups in London.

I graduated from the University of California, Berkeley in the Fall of 2012 with a Bachelor’s in Media Studies. I was the investigative Reporter in Residence at the UC Berkeley Investigative Reporting Program, where I worked on award-winning PBS Frontline documentaries “Rape in the Fields” and “Rape on the Night Shift”, which exposed the sexual harassment of undocumented Latinas in the workplace and eventually led to California state legislature to prevent these crimes.

My writing has been featured on notable publications across the UK and US including Stylist Magazine, AllBright, The Drum, San Francisco magazine, Sphere magazine, ALHAUS magazine, SF Weekly, East Bay Express, Berkeley Patch, Ismaili USA Magazine and Portland Monthly magazine.